Privacy Policy

Effective Date: 04/08/2025
Last Updated: 04/08/2025

Apex Residential Solutions - Heating & Air Conditioning, doing business as Apex Heating & Air (“Apex,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide to us. Apex is based in Stockbridge, Georgia, and its website and contact information are publicly listed by the company.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, request service, communicate with us, or opt in to receive text messages from us.

1. Information We Collect

We may collect the following categories of information:

Information you provide directly

name

phone number

email address

service address

billing information

information you submit through forms, chat, scheduling tools, quote requests, or customer support communications

Information collected automatically

IP address

browser type

device information

pages visited

referring website

date and time of visits

other analytics and usage data collected through cookies or similar technologies

Messaging information

your mobile number

consent records related to SMS opt-in

message history, including delivery, replies, and opt-out requests

2. How We Use Your Information

We may use your information to:

respond to inquiries and provide customer support

schedule, confirm, and deliver HVAC services

send appointment reminders, technician arrival notices, estimates, invoices, and other service-related communications

send promotional offers, specials, or marketing communications where permitted by law and where you have provided the required consent

improve our website, services, customer experience, and internal operations

maintain business and legal records

comply with legal obligations and enforce our terms

3. SMS and Mobile Information

If you opt in to receive SMS messages from Apex, you agree to receive text messages related to appointments, service updates, estimates, customer care, and, where applicable, promotional offers.

Message frequency may vary. Message and data rates may apply. You can opt out at any time by replying STOP. You can reply HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Text messaging opt-in data, consent records, and related personal information will not be sold or shared with third parties or affiliates for their marketing or promotional purposes. Twilio and Twilio Help both identify this as required privacy-policy language for A2P campaign approval.

We may share mobile-related data only with service providers that help us operate our messaging program, customer communications, scheduling systems, and business operations, and only to the extent needed for them to perform those services on our behalf.

4. How We Share Information

We do not sell your personal information.

We may share your information in the following limited circumstances:

with vendors, contractors, and service providers that help us operate our website, communications, scheduling, payment processing, analytics, or business systems

with professional advisors, such as accountants, insurers, or legal counsel, when reasonably necessary

if required by law, subpoena, court order, or legal process

when necessary to protect our rights, property, safety, or the safety of customers or others

in connection with a business transfer such as a merger, acquisition, financing, or sale of assets

Any service providers we use are expected to use your information only for the services they provide to us and not for their own independent marketing purposes.

5. Cookies and Analytics

Our website may use cookies, analytics tools, and similar technologies to understand website traffic, improve performance, and enhance user experience. These tools may collect technical and usage information automatically.

You may be able to control cookies through your browser settings. Disabling cookies may affect some site functionality.

6. Data Retention

We retain personal information for as long as reasonably necessary to:

provide requested services

maintain customer and business records

comply with legal, tax, accounting, and regulatory obligations

resolve disputes and enforce agreements

When information is no longer reasonably needed, we may delete, anonymize, or securely dispose of it.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no system or transmission method can be guaranteed to be 100% secure.

8. Your Choices

You may choose not to provide certain personal information, but that may limit our ability to provide services or respond to requests.

You may:

opt out of marketing emails by using the unsubscribe link, where available

opt out of SMS by replying STOP

contact us to request updates or corrections to your information, subject to applicable law

9. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third parties. You should review their privacy policies separately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updated version will be posted on this page with a revised effective date. Your continued use of our website or services after changes are posted means the updated policy will apply going forward.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

Apex Residential Solutions - Heating & Air Conditioning
6053 N Henry Blvd
Stockbridge, GA 30281
Phone: (770) 846-2815
Email: [email protected]
Website: https://www.apexheatandac.com